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etvfutures.com October 22, 2017


Tamagotchi is back in stores for its 20th anniversary

11 October 2017, 02:26 | Brandon Parsons

Tamagotchi is back in stores for its 20th anniversary

Cult 90s toy Tamagotchi to make US comeback with smaller version in November

Whether you kept yours alive for two days, or if you were that kid who looked after it like a mother would a child, they commanded our attention for a large part of our youth.

This marks the 3rd edition of Tamagotchi's 20th-anniversary re-release, but like the ones before it, it sports the same graphics and faceplates but comes in at half the size.

It may not seem like so much time has passed, but the venerable Tamagotchi turns 20 this year (in the United States, that is), and to mark the occasion Bandai Namco will release a special miniature version of the gizmo. The packaging design is the same as the original.

"So we wanted to make sure you could have that core play without feeling overwhelmed", Bandai America Marketing Director Tara Badie said to IGN while showing off the device at New York Comic Con.

Today's entry in "anniversaries that seem to be celebrated specifically to make you feel old" is everybody's favourite virtual pet...

This isn't the first time Bandai has revived the toy.

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North American retailers. The mini Tamagotchi devices are sold individually with a suggested retail price of $14.99. "They're going to see it, they're going to take it, and they're going to have kids [and] siblings...that then they'll show it off to that younger generation".

The device was egg-shaped and came in various colours, with most of the versions having only three buttons.

Back in the late 90s, Tamagotchis were immensely popular the world over.

The toy is 60 percent smaller than the original Tamagotchi but aside from that not much has changed.

You probably had a virtual pet if you grew up in the '90s.



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