etvfutures.com
etvfutures.com October 18, 2017


Gucci pledges to go fur

12 October 2017, 02:08 | Cesar Cruz

Getty Images

Getty Images

Gucci's CEO Marco Bizzarri revealed on Wednesday that the luxury fashion label will become a part of the Fur Free Alliance and will "no longer use, promote, or publicize animal fur", beginning with its spring/summer 2018 line, Vogue reports.

Gucci, part of Paris-based luxury group Kering, has paraded models down the catwalk in luxurious fur coats in the past and creative director Alessandro Michele brought in loafers and sling-backs lined with kangaroo-fur two years ago.

"I wanted to find someone who shared a belief in the importance of the same values".

Italy's Giorgio Armani previous year committed to stop using fur, saying technological progress meant there was no longer any justification for cruelty to animals, while US brand Calvin Klein took the plunge in 1994. "I sensed that immediately on meeting Alessandro for the first time", Mr Bizzarri said in a statement.

The brand's remaining fur items will be given to a charity auction, and the proceeds will be donated to worldwide animal rights organisations Humane Society global and LAV.

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Burberry was targeted by protesters during London Fashion Week over its continuing use of fur in its collections. The brand also announced that they will announce a charity auction of remaining animal fur items, with proceeds benefiting the aforementioned charities.

Kitty Block, president of Humane Society International, welcomed the brand's "compassionate" decision.

Anti-fur campaigners say the move by these high-profile brands is a huge game changer in the fashion world.

Gucci will become part of the Fur Free Alliance, an global group of more than 40 organisations which campaigns on animal welfare and promotes alternatives to fur in the fashion industry.

The luxury brand will also become part of the Fur Free Alliance, an global group which promotes animal welfare and fur alternatives in the fashion industry.



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