etvfutures.com
etvfutures.com December 17, 2017


Prime Is Now Half-Price for Students

12 October 2017, 03:47 | Brandon Parsons

Ben Fox Rubin CNET

Ben Fox Rubin  CNET

Pre-approving orders is done alongside establishing a spending limit, meaning that while the teen can order anything they want, they can only do such up to a certain price before the ability is taken away.

"As a parent of a teen, I know how they crave independence, but at the same time that has to be balanced with the convenience and trust that parents need", said Michael Carr, vice president of Amazon Households, in a statement.

Remember when your parents first let you shop at the mall by yourself?

Parents who opt out of the approval system can still be alerted when teens buy something with their allowance.

To sweeten its service, Amazon also announced Prime Student members would get access to exclusive student coupons.

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The new service, available via amazon.com/forteens, is meant to give teenagers ages 13 through 17 a bit more autonomy, says Amazon. Parents can either sign up their teen, or a teen can send an invitation to mom or dad via SMS or email. By default, parents must approve every order but this can be tweaked in order to set a spending limit instead.

Giving these extra benefits to teenagers should help Amazon hook its next generation of customers to its e-commerce site and other services.

Teens can use their unique accounts to place orders using the Amazon app.

Their credit card information will be hidden on the teen accounts, as will their purchase and browsing histories.

Opportunities existing in e-commerce have obviously made it hard for traditional retailers to attract teen shoppers, who tend to have indecisive tastes and are notoriously unpredictable. Parents are shown the item, how much it costs, and similar details, as well as any note about it the teen may have made.



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