etvfutures.com
etvfutures.com October 20, 2017


Bixby 2.0 might be announced next week at Samsung's Developer Conference

13 October 2017, 06:43 | Brandon Parsons

Samsung's Bixby 2.0 development is underway with a new exec at the helm

Samsung appoints new executive for Bixby development

Not a lot is known about Bixby 2.0 as of the moment, although it's being said that Samsung's take two on a virtual assistant would allow for integration with third-party products and services like smart TVs and speakers. The Vice Chief of Samsung Research America, Chung Eui-suk, has been appointed as the new head of the service intelligence group. The company has nabbed expert Eui-suk Chung from Silicon Valley and will have him working on Bixby alongside Rhee, as mentioned above.

Samsung's new voice assistant, Bixby, is much more loathed than loved, making it rather urgent that the 4-month-old service gets an upgrade to help it win over new and current users. Rhee In-jong, Samsung mobile's chief technology officer, who had spearheaded Bixby both in Korean and English versions, will reportedly be in charge of smartphone development excluding Bixby.

According to a report by The Korea Herald, the company is planning to integrate Bixby with third-party services and devices other than smartphones.

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Samsung says this isn't the case, "Chung's move can not be seen as Rhee's replacement as Rhee will continue to remain as the head of development 1 division that oversees the intelligence group". The delay is understandable the first time but the company is expected to have worked on those technical and data challenges by now. Samsung's Mobile Chief Koh Dong-jin also quoted "We will supplement the incomplete parts of Bixby 1.0 at Bixby 2.0" at the Galaxy Note 8 launch in Korea.

The wait for the Bixby Voice 2.0 digital assistant may soon be over after rumors claimed that Samsung will finally release the new version of the app sometime next week.



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