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Kindle with your kale? Amazon to open shops in Whole Foods
10 November 2017, 01:13 | Brandon Parsons
Amazon pop-up to open at metro Detroit Whole Foods Market store
As the Amazon family of companies continues to grow, the retailer may be pivoting structures to a larger, umbrella-like business model, according to a recent Wall Street Journal Report. The deals include even the brand new Amazon Echo Plus.
The offerings will allow shoppers to demo Amazon devices - including the Amazon Echo, Echo Dot, Fire TV, Kindle e-readers, Fire tablets and other tech products - before they buy them, and get information about Amazon services and Prime memberships from Amazon staff inside the grocery stores. According to WSJ, analysts are saying that the industry may see a combining of its grocery operations' supply chains and an adding of fast Whole Foods deliveries.
As such, with deals season about to go into full Black Friday overdrive, Amazon is getting ready to slash the prices of its own-brand gear in Whole Foods stores. The goal is to ease changes across those platforms as Amazon tries to reinvent the way consumers shop in stores, oThe Journal said.
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The Pop-Ups will begin opening their doors this month, starting with Whole Foods Market stores in IL and MI, followed by other Pop-Ups in Whole Foods stores all over the country.
Amazon acquired Whole Foods Market in August 2017 for $13.7 billion; these collaborative marketing programs are another step forward as the companies integrate. He has recently added Prime Now and AmazonFresh to his responsibility.
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