etvfutures.com
etvfutures.com November 20, 2017


Tag: Billion Capture Plus Price in India

10 November 2017, 11:29 | Brandon Parsons

Flipkart phone eyes 8% share of its largest category

Flipkart Billion Capture+ Smartphone With Dual Cameras to Launch on November 15

E-commerce major Flipkart has announced its foray into the hyper-competitive mobile phone market in India with the launch of its Billion Capture+ brand of smartphones.

The Billion Capture+ will be available in two configurations - 3GB RAM + 32GB ROM, which is priced at Rs 10,999 and 4GB RAM + 64GB ROM priced at Rs 12,999. The smartphone will be available in Mystic Black and Desert Gold colors from 15th November via Flipkart. Additionally, the phone is powered by 2GHz octa-core Qualcomm Snapdragon 625 processor with Adreno 506 GPU.

The smartphone features a 5.5-inch full HD display with 2.5D glass on top and pixel density of 401ppi.

Starting with the build quality, the Flipkart Billion Capture+ comes with a metallic build that feels solid and premium to hold.

The attraction of Billion Capture+ smartphone is the addition of Android Nougat, which helps you to work all the latest features such as split-screen, improved multitasking and enhanced power saving mode via Doze.

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Furthermore, there's a dual-camera setup on the rear along with a fingerprint sensor beneath it. Launch offers include No Cost EMIs and discounts on certain debit and credit cards.

The Billion Capture+ is also compatible with two SIM cards, 4G VoLTE and features a USB Type-C port. The initiative is also part of Flipkart's efforts to increase sales of private label products, which offer higher margins to online retailers than those sold by third-party brands. On the front, the Billion Capture+ features an 8MP camera for selfies and video calling.

In an interview, Bansal said that Flipkart will launch more products across categories such as large appliances under the Billion brand over the coming months. With this, the smartphone is said to run for up to 7 hours in just 15 minutes of charge.

Surprisingly, Flipkart will be offering unlimited cloud storage with the Billion Capture+. "We're sure this customer-centricity will delight Indian smartphone buyers", said Sachin Bansal, Co-Founder and Executive Chairman, Flipkart, in a statement.

This phone has metal body and offers connectivity options of 4G VoLTE, WiFi 802.11 b/g/n, Bluetooth 4.2, Global Positioning System and USB Type-C. The company is also claiming it will have 130 service centres for its phones in over 125 cities in the country.



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