etvfutures.com
etvfutures.com November 18, 2017


Is Amazon Adding Ad-Supported 'Prime TV' Service

14 November 2017, 04:20 | Cesar Cruz

Reports of a free, ad-supported Amazon video service resurface

Report: Amazon is Working on A FREE Ad-Supported Version of Prime Video

A new report claims that Amazon is in fact developing a free ad-supported version of Amazon Prime Video. That makes it one of the cheapest streaming services out there.

The release of a free platform could also enable Amazon to target cost-conscious markets, like India, where a significant number of residents aren't in a position to shell out $10.99 a month - or $99 per year - for a Prime membership. This time around, sources say Amazon has been engaging in talks with both movie studios and TV production companies over getting content for the service. That would likely be in addition to Amazon's own in-house content that includes hits such as The Man in the High Castle and Transparent.

If the company pulls off the move, the strategy would theoretically make Amazon's video service available to everybody, whether they pay for it or not. Even so, an ad-driven service would probably have a huge audience and spur further cord-cutting. The company was hotly tipped to be preparing such a service back in 2014, although that never came to fruition, so the new rumours should be taken with a pinch of salt.

Shell Sells Entire Holding In Woodside Petroleum For USD2.7 Billion (ALLISS)
The disposal will help reduce net debt, is part of a $3US0bn divestment by Shell as it seeks to improve its financial performance. The two companies have an extensive history, including Shell's blocked $10 billion takeover attempt for Woodside in 2001.


Amazon expects more kids programming and lifestyle programming would fill out the free streaming programming, which would be a draw for people seeking that type of programming. As part of its strategy to swoon content creators, Amazon may share audience information with them alongside ad revenue.

Meanwhile, Amazon has already begun experimenting in a limited capacity with ads (you can spot them in National Football League games) and brand integrations on Prime Video.

It's not the first time a company has attempted to offer premium content using ads to replace a monthly subscription fee. According to AdAge's sources, payments would be "linked" to how often a show or movie is watched. The company's catalogue included content from the likes of Warner Bros., Paramount, Sony, and Disney, however; proving that content creators are interested in ad-supported models.



Other News

Trending Now

Four Killed in Detroit Crash, Toddler Survives With Minor Injuries
Rear passengers were Armonie Maddox, 18, of Detroit and brother of Alesia; and Ervin Johnson, 18, of Eastpointe. Two men were ejected and found dead on the interstate and two women were found dead inside the SUV.

Air pollution: Kejriwal to meet Khattar on Wednesday
The Delhi CM has earlier alleged that both Punjab and Haryana CMs have no time to discuss the crop burning issue . Kejriwal has blamed the burning of crop stubble in neighbouring Haryana and Punjab for most of the pollution.

California launch of new USA weather satellite postponed
Each will circle the globe 14 times a day, 50 minutes apart and provide full, global observations for USA weather prediction. This interagency effort ( JPSS ) is the latest generation of US polar-orbiting, non-geosynchronous environmental satellites.

Christopher Plummer talks about replacing Kevin Spacey in Ridley Scott's new movie
In a amusing way it's starting all over again because it's going to be different, naturally", Plummer told Entertainment Tonight . Kevin is such a talented and a terrifically gifted actor, and it's so sad. "Although the situation is very sad", he added.

Meek Mill FBI Investigating Philly Judge Who Sent Him to Jail
Brinkley found he violated his probation after two arrests earlier this year on misdemeanor charges, which were later dropped. According to People magazine, Mill was arrested in August and was charged with reckless endangerment in New York City.

Pakistan Super League 3 draft being held
Supplementary players: Alex Hales, David Willey, Mohammad Hasan and Mohammad Hasnain. Emerging players will be drafted into the franchises in the sixth and seventh round.

Facebook brings support for collaborative Stories to Events & Groups
Just a month ago, the company started testing a useful tool that allows you to cross-post Stories from Instagram to Facebook. Update: This post has been updated to clarify Stories from Groups, Events and Pages will not be available in Messenger.

Lenovo debuts new Android tablet with Moto Tab
On the hardware front, the smartphone runs on the Qualcomm Snapdragon 630 2.2GHz Octa-core processor , along with Adreno 508 GPU. The selfie camera can shoot images in 4MP low-light mode, Face filters, Beautification mode and Professional mode.

Andy Robertson on "Frustrating Three Months" at Liverpool
The 26-year-old will have to fight for his place at club and global level, with his replacements prospering in his absence. Robertson played in Scotland's friendly defeat to Netherlands last week and said: "I was delighted to get 90 minutes".

Crucial Hearing Today In Supreme Court On Bribes Allegedly Paid To Judges
Senior advocate Mukul Rohatgi, appearing for Tamil Nadu, said the July 11 order was clear, although a clarification was needed. Jaiswal's petition was mentioned on November 9 before a two-judge bench headed by Justice Chelameswar for urgent hearing.