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etvfutures.com December 18, 2017


IOS market share dips during Oct on late launch of new iPhone

06 December 2017, 02:15 | Brandon Parsons

Apple's US market share dropped ahead of iPhone X

Apple's iOS sheds market share in Blighty due to 'late iPhone X release'

The European market share was 35.3%, up from 30.1%.

So says Kantar Worldpanel ComTech, whose latest figures show that iOS' slice of the pie fell 8.5 per cent in the three months ending October, giving it a 33.9 per cent share of the United Kingdom market. Oddly enough, the new version change log doesn't include mention of the newly added iPhone X support, but does describe its big new feature: support for non-Google email accounts via IMAP.

At end October, 35.3 percent of Apple's installed base customers across Europe and the U.S. had owned their iPhones for more than two years, up from 30.1 percent the year before, signifying "considerable pent-up demand" within Apple's base, Kantar said.

Apple launched the iPhone X in the beginning of November, instead of in September when it launched the iPhone 8 and iPhone 8 Plus.

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Apple's drop in market share was good news for Android OEMs, with Google's OS increasing its majority share by 10.4 per cent to 64.9 per cent during the three month period.

"This decrease is significant and puts pressure on the iPhone X to perform".

Apple released iOS 11 back in September, but its adoption rate has been slower compared to iOS 10, which launched a year ago. "In the three months ending in October 2017, the top five brands - Huawei, Xiaomo, Apple, Vivo, and Oppo - made up 91% of sales, compared to 79% a year earlier". Kantar noted that other local brands were struggling, along with Samsung.

The temporary lull in October is nearly certainly good news for Apple, indicating strong sales of the iPhone X with its higher average selling price and greater margins.



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