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etvfutures.com December 17, 2017


Instagram's Distinct Messaging App Could be A victor

07 December 2017, 07:41 | Brandon Parsons

Instagram Direct is Becoming its Own App

Kevin Systrom

Instagram is beginning to test a dedicated app that will bring its Direct messaging service right to your home screen, according to a new report out of The Verge. Users who install Direct will have their Direct Messages disappear from the main Instagram app as part of a move that appears to be similar to the one introduced by Facebook in mid-2014 when the company separated the Messenger platform from its social media app. Instagram still appears to be in early stages of developing Direct which appears to be a more straightforward clone of Snapchat than any other product debuted by Facebook's subsidiary in the past, being exclusively dedicated to ephemeral messaging and enhancing photos with augmented reality filters, stickers, and frames before sharing them.

Direct has some 375 million users as of April, which is one good reason for Facebook to want to turn it into a standalone app. Installing Direct app will remove the message section from the Instagram app. It's fast, visual and super fun.

As of today, Instagram users in Chile, Israel, Italy, Portugal, Turkey, and Uruguay can download Direct on both iOS and Android.

The Direct app, in its current state, is simple and straightforward.

"Camera-first", huh? That sure sounds a lot like Snapchat. All you have to do is swipe left once you are in the Direct inbox to reveal Instagram icon which will direct you to the Instagram app.

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The Direct app also comes with a feature that lets users switch to the main Instagram app.

Remember how upset people were when Facebook started requiring everyone to install the separate Messenger app?

Direct, which now opens to the camera in a similar way as to how the other social media photo-based platform Snapchat does.

Well, get ready for the sequel, as the same thing is about to happen with Instagram. If Instagram decides to release Direct globally, it could become the next big private messaging platform right next to Facebook's Messenger.



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