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etvfutures.com December 18, 2017


The Top Viral YouTube Videos of 2017

07 December 2017, 07:53 | Israel Caldwell

The Top Viral YouTube Videos of 2017

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To the surprise of nearly no one, the video for "Despacito" tops YouTube's year-end rankings of the most popular music videos of 2017.

It was forced to adopt additional screening measures last month on its kid-friendly platform, YouTube Kids, after reports showed numerous videos there contained profanity and violence.

The masked performer was a contestant on Thailand's aptly named singing competition show "The Mask Singer".

With more than 118 million views, Los Angeles-based choreographer Kyle Hanagami's "Shape of You" routine is the most-viewed choreography video on the platform ever, according to YouTube.

The 24-year-old teacher wrote and performed the simple track which quickly went viral.

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It's that time again, to jump into the way-back machine for #YouTube Rewind - YouTube's annual look back at the year that was.

Not surprising, however, is that the list is dominated by Irish music - claiming the top four spots.

The future of Latino artists the mainstream USA market remains to be seen, but it's obvious that our music continues to be more influential with every passing day. Despacito sits at the top not only as the most viewed YouTube video of this year, but most viewed YouTube video of all time with 4.4 billion views. Some material, like images of animal abuse, are acceptable on the site, likely because they might be posted to draw attention to the issue, but others, like a comment that reads, "Someone shoot Trump", are a no-no.

Then, there's the "reserved inventory" ads - those which are purchased in advance and scheduled to appear on very specific video content (typically, top-performing channels). It was produced by Beth David and Esteban Bravo at the Ringling College of Art and Design.

Also featured in our top ten list, which does not feature major label music videos, are two Carpool Karaoke videos, Melissa McCarthy impersonating Sean Spicer on SNL and Jimmy Kimmel interviewing the famous "bat dad" family.



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