etvfutures.com
etvfutures.com January 17, 2018


Amazon and Target could join forces and crush Walmart (WMT, AMZN, TGT)

12 January 2018, 06:46 | Cesar Cruz

Analyst predicts Amazon to acquire Target later this year

Munster: Amazon.com, Inc. (AMZN) Will Acquire Target In 2018

Influential analyst Gene Munster predicted that Amazon (AMZN) would buy Target (TGT) in 2018. I guess we will have to wait and see if this comes to pass. The well-known technology analyst highlighted the fact that both companies focus on mothers and families, writing that "Target's focus on moms is central to Amazon's approach to win wallet share".

Amazon may make a bigger move into physical stores this year, according to one analyst.

Target shares rose 1% in premarket trading Tuesday.

"Amazon will acquire Target", Loup Ventures' Gene Munster wrote on Monday in a post on his predictions for 2018. It has the advantage in the online space and innovative initiatives, but Walmart has begun making startup acquisitions and exploring cashier-free stores just like Amazon. Last year Amazon acquired upmarket U.S. food retailer Whole Foods, in its first aggressive foray into bricks and mortar retail.

"Amazon believes the future of retail is a mix of mostly online and some offline".

Among those is Steve Kovach at Business Insider, who predicts, among other things, and China's consumer tech brands will slump with USA consumers, that augmented reality will slide and that, yes, Amazon's continued growth will become a source of concern for competitors and consumers alike.

"Amazon would need to understand what the current Target customer provides in terms of incremental shopping visits and whether they can gain in terms of the number of products in the Target shopping cart vs. the Amazon visit", Fosina said in an email to Retail Dive.

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The purchase of Target would be a natural fit, Munster wrote.

Speaking of CVS, rumours began to fly in October that Amazon was looking to pursue a partnership with the pharmacy chain similar to the one Target already has set up.

Kotha also questioned whether this potential deal would change anything in the battle of Amazon vs. Walmart.

Unlike Whole Foods, Target isn't strictly speaking a food retailer. Amazon has not publicly hinted at a possible acquisition of Target, so take it with a grain of salt for now. "Data is arguably another play".

Over 20 years Amazon boss Jeff Bezos has grown Amazon from a Seattle-based online bookseller into a global retail, tech and logistics leviathan. There's about 470 that Whole Foods has.

He brushed off concerns over competition, telling Bloomberg Radio: "Investors would view this as Amazon taking over the world, and that's a good thing".



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