March 21, 2018

Jio effect: Airtel Rs

12 January 2018, 11:58 | Lucia Cruz

Representational image of a woman checking her phone. Image Source IANS

Incumbent telcos increase market share in November Reliance Jio’s active subscriber base improves

With the recent change in the 149 plan of Jio 4G, now all prepaid users can enjoy 1GB daily data usage with unlimited calling. The 449 prepaid plan of Jio now offers 91GB data with a validity of 91 days.

Unlike BSNL's new packs, Reliance Jio is offering 1GB data per day for 28 days along with unlimited local, STD, and roaming calls at.

BSNL customers subscribing to Rs 186 plan voucher and Rs 187 special tariff voucher will get 1 GB data per day with 28 days validity. The two Vodafone recharge packs also offer 1GB data per day, and are better positioned to take on the revised Jio plans with the extra data and validity. Both the packs offer unlimited calls, 100 SMSs per day for 28 days.

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In contrast, Rs. 398 pack offers benefits such as 1.5GB high speed 4G data per day (post which unlimited access is at 64Kbps), truly unlimited voice calls on all networks in India, 100 SMSes per day, and complimentary subscription to Jio apps. The company has extended its validity from 84 days to 91 days. The new move appears to be a strategic decision to compete against that is already offering cheap unlimited voice call packs in India. Airtel also offers a Rs. 509 plan that was recently revised to offer 91 days validity with the same benefits. However, Jio's Rs. 199 pack provides 1.2GB 4G data per day while the Airtel's pack gives only 1GB data per day.

Trai's subscriber data showed Bharti Airtel, Vodafone India and Idea also registered gains in market share to 24.91%, 18.15% and 16.69% from 24.21%, 17.68% band 16.20% in October respectively. The 509 plan of Jio offers 3GB data per day. Airtel offers a prepaid plan that costs Rs 349 (as good as Rs 350) per billing cycle.

Earlier, Airtel has launched other competitive offers to take on Jio's plans. The validity of Jio's Rs. 398 pack is also 70 days.

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