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12 January 2018, 09:50 | Cesar Cruz
'Peeing on this may change your life': Ikea advert doubles as free pregnancy test and discount voucher
IKEA has opened the flood gates with its newest DIY accessory.
It may be hard to digest, but IKEA is really asking women to pee on an advertisement to get more information about the available discount. Following the paper's instructions, if an expectant mother actually pees on it, a new price will reveal itself: 50% off, as long as the woman signs up for the IKEA Family discount.
Needless to say, the campaign (which honestly is any grosser than other pregnancy tests) has generated a lot of buzz online. Not only that, but isn't handling pee-soaked paperwork insensitive to the poor cashiers who have to process it? In fact, it's discouraged. Swedish agency Åkestam Holst, who created the advert, said the hard part was linking the bottom of the page (where you put your urine) to the area where your discount price will be revealed.
Another individual quipped that she couldn't wait for Ikea's "discount toilet ad to debut", seemingly implying that such an ad would likely encourage customers to, erm, poop on it.
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We're sure you've already guessed it by now, but if you relieve yourself on it and you're pregnant a discount code will be revealed, confirming that you are indeed pregnant. But sometimes the only life-changing things we want are some Swedish meatballs and mashed potatoes.
"Where life happens" is all about life's everyday situations, and being pregnant is definitely one of those.
Unsurprisingly, the ad has drawn some sharp reactions on social media.
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