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Diet Coke unveils new look, 4 new flavors
13 January 2018, 01:22 | Cesar Cruz
Ladenburg Thalmann Financial Services Inc. Has $360000 Stake in Coca-Cola Bottling Co Consolidated (NASDAQ
"And most importantly, we wanted to stay true to the essence of Diet Coke while recasting the brand for a new generation", Acevedo says.
Another said: "Really happy about the new Diet Coke flavours".
While they'll be sold in Canada and the U.S.in "sleek" 12-oz. cans - as singles and in eight-packs - the original Diet Coke will continue to be available in all of its current sizes.
The research and development team at Coca-Cola tested over 30 potential new Diet Coke flavors, working with tropical, citrus, and even botanical notes before settling on the four new flavors.
That's a sentence someone has presumably not only said, but also acted upon, as Coca-Cola have announced plans to roll out four more options on top of its standard "Diet Coke flavour".
According to The Coca-Cola Co., the new packaging designs and visual identity represent a brand rejuvenation for Diet Coke, which will be supported with a robust integrated marketing campaign launching later this month.
The company spoke to more than 10,000 people from across the country to get their ideas and inputs on potential flavor extensions, packaging updates and more.
Diet Coke sales have fallen as more people switch to other low-calorie drinks, such as flavored fizzy water.
Coca-Cola is launching a new advert for its Coca-Cola Zero Sugar brand which features Mr Hadley, the character portrayed in the original advert when the product was first launched in the United Kingdom in 2006.
The cans also contain the same volume despite the change in shape. "We set out to demonstrate progressive change and innovation with a look that would appeal to a consumer seeking bolder flavors, but without alienating the loyal Diet Coke fan base", he continued. "I hate the normal coke but love the cherry one and as it's diet I can finally drink it once again!" "We want to build on the success we have had to date reminding people of what makes it so special".
In the tweet, Lime-A-Rita suggests that Diet Coke created something very similar to their flavors and can styles.
The redesigned cans will retain the brand's silver and red colouring, with different coloured accents for each of the new flavours.
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