March 22, 2018

CES 2018: Google challenges Amazon with smart home offering

14 January 2018, 11:10 | Lucia Cruz

Google’s advertising for its voice assistant is all over Las Vegas for CES

Google’s advertising for its voice assistant is all over Las Vegas for CES

Google has wallpapered the streets of Las Vegas with the words "Hey Google" during CES and Google has installed a twirling slide and a ball pit in the convention center parking lot to attract attendees. So we would get to see a bunch of new digital displays in the market.

Google's First Alert Onelink Safe & Sound embeds Google Assistant along with a full speaker into a ceiling mounted smoke and carbon monoxide alarm. The two juggernauts make up about 92 percent of it, but things begin to look lopsided when you look at the companies separately. 30% of smart speaker owners said that the device replaced some of the time they spent with their TV and 71% of people use the devices to listen to news and podcasts. Along with these devices also a list "smart displays" were displayed.

Amazon is at least financially encouraging the development community to put out its own Alexa-based products, via the Developer Rewards program announced in the first half of past year. While the company didn't directly attend the event, their product Alexa was found in a range of devices including Kohler's mirror which had the AI inside it. Sounds more like the one from the fairy tales but it was an actual product. It works much like an Amazon Echo Show.

The devices can show details about restaurants, launch a video chat over Google Duo and pull up images hosted on Google Photos.

Taking a Fresh Look at Activision Blizzard, Inc. (ATVI)
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Google has spent the a year ago bringing Assistant to over 400 million devices as it aims to make its virtual assistant available pretty much everywhere. LG is playing both sides, in fact. With the number of actions one can perform, Google also announced Actions, which includes over a million features built by Google and by developers that can be discovered via a new directory page on your Android or iPhone. It's something that Amazon has had for a while in its Alexa app: a Skills menu lets you not only search for, but also discover new skills sorted by popularity, application and more.

It's just incredible how lots of people are coming to this event year after year and they're all excited to show stuff and find out stuff and they leave with much fun and facts learned from this event, even if a lot of those things are weird and majority show devices, it's actually great for everyone.

What's your take on this? Do share your thoughts and opinions on this.

You guys can comment below for any question. From tracking your baby's help to keeping track of your cryptocurrency assets, the Assistant does so much more than merely telling the weather, which is 95% of users' favorite party trick.

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