March 22, 2018

Samsung Galaxy S9 and S9

12 March 2018, 03:53 | Lucia Cruz

The Galaxy S9 versus the Galaxy S8 — is it worth the upgrade?

Market remains unexcited about latest premium phones

The only difference will be that when customers purchase the Galaxy S9 from a Microsoft store, employees at its brick and mortar locations will then offer assistance on how to get Microsoft apps and make the most out of them on Samsung's latest flagship. That would prove to be a significant fall, suggesting that the company's strategy of releasing an update of "S" in the current year is not carrying out well with the customers.

Samsung has recently announced their latest flagship devices known as the Galaxy S9 and S9 Plus.

The report reveals that the internal construction of Galaxy S9+ is remarkably similar to the Galaxy S8+. The industry watchers have stated that the performance of Galaxy S9 hovered below the level of expectations.

Samsung is targeting users of Galaxy S7 and iPhone 7 series smartphones by offering trade-in discounts globally.

Market remains unexcited about latest premium phones

Samsung has requested its local suppliers to set the production schedule of smartphone parts based on its target, The Bell reported, citing an industry source.

"Samsung aims to ship 43 million units of the S9 and S9 Plus although it can revise the sales goal depending on market conditions", a source said.

A recent report published by global market researcher Gartner showed that around 407.8 million handsets were sold in the fourth quarter last year, down 5.6 percent on-year. That's not surprising as the company does sell Android-powered smartphones through its stores.

"We are also trying to shorten the smartphone life cycle of around two years by accurately targeting the right consumers through consumer data marketing for higher sales", said Choi Kyung-sik, vice president at Samsung.

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