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etvfutures.com April 26, 2018


Amazon lowers price for video doorbell after completing Ring acquisition

13 April 2018, 12:57 | Brandon Parsons

Ring video doorbell is now cheaper, thanks to Amazon

Amazon Completes Ring Acquisition, Slashes Price On First-Gen Video Doorbell To $100

Amazon announced the Ring deal in February.

Now if the name doesn't ring a bell (heh), Ring is the smart home company that focuses on smart doorbells and outdoor security cameras. If you're looking to kit out your home with smart gadgets that play nicely with Amazon's platform and all the others, it's worth considering Ring and its connected buzzers.

The 720p HD video doorbell sends you alerts when the doorbell is pressed or motion is detected. However, part of the deal will be the transfer of Ring's customer data to Amazon. But for Amazon, Ring provides a popular and trusted brand that will aid its push into customer homes, from Alexa devices to in-home deliveries, which is seen as the next big thing in online retail.

For example Nest's smart doorbell is $229 (£210). The Video Doorbell 2 and Video Doorbell Pro aren't getting a discount or anything like that, coming in at roughly $198.99 and $239.99 on Amazon, respectively.

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The sale of Ring to Amazon will, according to Ring CEO and Chief Inventor of Ring Jamie Siminoff, allow the company to 'accelerate our mission dramatically by connecting more neighbours globally and making our security devices and systems more affordable and accessible'. "And this is just the beginning - we will continue to move quickly and work hard to empower customers with a suite of security solutions that provide an affordable, effective way to secure homes and neighbourhoods".

Amazon's relationship with Ring began in 2016 through the Alexa Fund, the company's investment arm to support companies with cutting-edge technologies that are innovating with voice.

Just ask Alexa to show Cloud Cam's live view on your Fire TV, Fire Tablet, Echo Show, or Echo Spot for a quick way to see what's happening in another room.

Neighbors experience the power and impact of the Ring Video Doorbell every day. The company's products will be joining a bunch of other smart home devices under the Amazon umbrella, including the company's own Cloud Cam and various devices by one-time competitor, Blink.



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