etvfutures.com
etvfutures.com May 22, 2018


Twitter has a new method for identifying, punishing trolls

16 May 2018, 12:11 | Cesar Cruz

Twitter to start hiding comments from suspected 'trolls' in conversations

The company says it will deploy a screen saying “show more replies” in front of responses that its systems adjudicate as vexatious cynical or calculated to offend

Twitter's troll problem has not improved, despite various measures taken by the company.

Twitter is making some new changes that calls on how the collective Twitterverse is responding to tweets to influence how often people see them.

Users will still be able to view all tweets in on conversations, but more replies from potential trolls will only be accessible after they click "Show more replies" in a Twitter conversation thread.

In order to identify the behavior, the company has picked out certain patterns of behavior which it associates with troll-like accounts. Twitter says accounts that behave inappropriately will be made "less visible" on the platform, especially on search and in public conversations, where the company sees the most abuse. "We're also looking at how accounts are connected to those that violate our rules and how they interact with each other".

The changes are a part of Twitter's efforts to increase the "health" of its platform. Thousands of behavioral cues-such as heavily tweeting at accounts you don't even follow-will provide the service with more informed data so that it can protect healthy conversation from unwelcome nuisances. Twitter will look for signals such as unconfirmed email addresses, multiple accounts opened by the same user, and repeated interactions with accounts that don't follow them.

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"There are many new signals we're taking in, most of which are not visible externally", said Del Harvey, vice president of trust and safety, and David Gasca, director of product management, health, in a blog post titled "Serving Healthy Conversation".

The signals will now be considered in how Twitter organizes and presents content in communal areas, like conversation and search, according to the duo.

In our early testing in markets around the world, we've already seen this new approach have a positive impact, resulting in a 4% drop in abuse reports from search and 8% fewer abuse reports from conversations.

"While still a small overall number, these accounts have a disproportionately large - and negative - impact on people's experience on Twitter", they said.

Gasca and Harvey don't say whether the proclaimed troll tweets would be demoted for everyone, or just for specific users they've been known to target. Our goal is to learn fast and make our processes and tools smarter.



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