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etvfutures.com May 24, 2018


YouTube Music now official, coming next week

18 May 2018, 03:46 | Brandon Parsons

YouTube Music officially available for users

YouTube Music

YouTube Music will begin rolling out to the US, Australia, South Korea, New Zealand and Mexico from Tuesday 22 May 2018.

Although the YouTube Music app has been around for a while, Google has chose to reshape it as "a new music streaming service made for music on top of the magic of YouTube: making the world of music easier to explore and more personalized than ever". Existing Google Play Music users will get YouTube Music included with their current plans, similar to how they now get YouTube Red.

Free, ad-supported accounts will be available, while the subscription tier, YouTube Music Premium, will cost $9.99 (about £7.40) a month. It says music is "easier to explore" with the Music service and has an extensive catalogue not only of official songs, but of remixes, live performances, covers and music videos to throw in too.

Screens of the YouTube Music though look great. The YouTube Red is similar to YouTube but offers ad-free, paid streaming service.

Google is fundamentally streamlining the world's biggest online source of online audio-video content, YouTube.

Now listen to your favorite music artist, watch Beyonce's Livestream or discover the new music, it's all here, at a single place, YouTube Music. With the help of Google AI, YouTube Music will search deep into the music library and will precisely find what you are looking for. Google Assistant reportedly plays a larger role in the app's discovery abilities, while music and playlist recommendations will be made based on your location.

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When YouTube Music launches, Google Play Music will still be available.

In an interview at Recode's Code Media conference, YouTube chief executive Susan Wojcicki offered clues as to why the company chose to split its premium content and rebrand its premium service.

By separating its music and premium video services, YouTube may be attempting to boost its brand as a music streamer, as an essential service that can displace competitors. It will also allow background play and downloads of videos available across YouTube's huge library. YouTube Music is also charging just as much as Spotify and Apple Music, $9.99 (roughly Rs. 680).

YouTube Music Premium subscription service aims to take advantage of the fact that music is the most popular content among YouTube's 1.5 billion monthly active users.

Oh, and speaking of YouTube Red: it's gone now.



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